I question myself sometimes.. "why do I still watch Gossip Girl?". It's a tireless tirade of lust-love-revenge (in random order) that's just getting too old. I do, however, look forward to the fashion presented on every episode. I think Eric Daman (stylist for Gossip Girl) does a great job week in week out especially on Leighton Meester who plays Blair Waldorf.

Anyways, here are the gorgeous gowns that appeared in Season 4 thus far.. (currently up to Episode 9 as of date of posting).

Episode 2 (Double Identity) - Location: Blair Waldorf's date with Prince Louis of Monaco at Harry Winston store.

On Blair Waldorf (Leighton Meester):
Dress: Oscar De La Renta Pre-Fall 2010
Clutch: Roger Vivier “Pouchette Drape Petit”
Shoes: Christian Louboutin “Ernesta Bow Sandals”

Episode 3 (The Undergraduates) - Location: Hamilton Club social event. 


On Serena Van Der Woodsen (Blake Lively):
Dress: Jenny Packham Fall 2010
Shoes: Raphael Young


On Eva (Clemence Poesy):
Dress: Carlos Miele Spring 2010

Episode 4 (A Touch of Eva) - Location: Chuck Bass charity event for Eva. 


On Blair Waldorf (Leighton Meester)
Dress: Jenny Packham Cruise 2010
Earring: Swarovski


On Serena Van Der Woodsen (Blake Lively)
Dress: J. Mendel
Necklace: DanniJo
Clutch: Judith Leiber
Shoes: Brian Atwood


On Juliet Sharp (Katie Cassidy)
Dress: Bibhu Mahopatra Fall 2009
Clutch: Nancy Gonzalez crocodile cluth
Shoes: Brian Atwood 'Maniac' Pumps
Necklace: MCL by Matthew Campbell Laurenza

Episode 7 (War At The Roses) - Location: Blair Waldorf's 20th Birthday at Waldorf residence.


On Blair Waldorf (Leighton Meester):
Dress: J. Mendel Fall 2010
Earrings: Rich Rocks


On Serena Van Der Woodsen (Blake Lively):
Dress: J. Mendel Citron Abstract Print on Georgette Wrap
Necklace: Susanna Galanis

Episode 8 (Juliet Doesn't Live Here Anymore) - Location: New York Ballet Benefit


On Vanessa Abrams (Jessica Szohr):
Dress: Christian Cota Spring 2010
Clutch: Lauren Merkin
Jewelery: Natalie Baroni (earrings), Alex Bittar (cuff)


On Juliet Sharp (Katie Cassidy):
Dress: J. Mendel Spring 2010
Clutch: Carlos Falchi
Jewelery: Ranjana Khan (necklace), Rich Rocks and Swarovski (rings)
Shoes: L.A.M.B


On Serena Van Der Woodsen (Blake Lively):
Dress: Zuhair Murad Fall 2010
Shoes: Leopoldo Giordano
Clutch: Halston Heritage


On Blair Waldorf (Leighton Meester):
Dress: Ralph Lauren Spring 2008
Clutch: Judith Leiber
Shoes: Christian Louboutin

Episode 9 (The Witches of Bushwick) - Location: Chuck Bass's "Saints and Sinners" Masquerade Party


On Serena Van Der Woodsen (Blake Lively):
Dress: Carolina Herrera Fall 2010
Clutch: Carlos Falchi

Amazing amazing gowns!! By the end of this post, I have my earlier question answered LOUD and CLEAR. I just love watching the amazing fashion. Even if they lack a great plot and storyline, the fashion is just divine! My favorites of all may have to be Blair Waldorf's Oscar De La Renta, the Ralph Lauren, and J. Mendel that she wore on her birthday. I love Serena in the Zuhair Murad and Juliet in the Bibhu Mohapatra!

You can also check out the Gossip Girl Fashion: Episode 1 - Belles Du Jour too. Next, I might do my favorite looks of Season 4. :-)